OUR PHILOSOPHY

The dedication, passion, mindfulness and open mindedness of our friends is the inspiration behind the operation of this brand. We hope that Wildness can inspire others to live mindful and passionate lives and carry on our message through our clothing.

We are on a mission to make clothing from sustainable materials and become a fully sustainable clothing brand.

Our philosophy is to use less, waste less and design responsible ethically products that are built to last. Wildness products are crafted with high comfort and style. We only use the highest quality materials and manufacturing. We are committed to minimising our impact on the environment. Therefore we only make what is needed, essential and well designed. Not only suitable for the outdoors but also for the streets. It’s a casual wearing with full environmental responsibility. Our clothing is tested in the Arctic conditions of Iceland and Greenland. After that we place them for sales with a story behind every product. 

We have collaboration with Kolviður. For each product sold they will plant a tree to carbon neutralize our company’s shipments. We use environmentally certificated materials like YKK NATULON, GOTS and OEKO-TEX.

We only make what is needed and design responsible products that are built to last. The production of fabrics for clothes uses vast amounts of water, natural resources and energy. This contributes to carbon emissions and is harmful to the environment. However, we are committed to minimising our impact on the environment. Our philosophy is to use less, waste less and design responsible products that are built to last. Products are crafted with high comfort, style, loose, light and breathable.

Responsible marketing and packaging
We do not create wasteful marketing materials, disposable items or deliver our gear in single use plastic bags. In an effort to be as environmentally responsible as possible, all our products are delivered in reused boxes we are striving to be a completely single use plastic free company. In addition we are committed to recycling 100% of the cardboard we use in our warehouse.

Responsible design

One of biggest challenges to sustainability and the earth’s natural resources is our unsustainable level of consumption in the developed world. We are caught up in a make, take, and dispose economy. Our philosophy is to challenge this by minimising waste and making the most out of resources. Our focus is on designing long lasting and durable products. Extending the life of a product is the most effective way to use less natural resources and create less waste. We aim to be responsible for what we create. Focusing on the highest quality materials and master craftsmanship of our production in Beskydy mountains, we aim to extend the life of our products as much as possible to be worn forever.

Day to day life

We will be making clothing from recycled fishing nets and plastic ocean waste. The idea is to ease up the load that our ocean has to carry and implement it into our clothing. 

We choose to reach the summits of the mountains on foot, if possible, to minimising our carbon foot print.
For us reaching the summits on our own is way more rewarding and the experience is much richer.