Who are we?


A casual lifestyle brand  

100% owned and operated by Surfers/Skiers/Snowboarders - Brothers Filip & Lukas Polach and Víðir Björnsson
The Wildness brand takes inspiration from the people we spend time with and people we grew up with. All our friends put their minds and hands together to help over the years and helped to create the philosophy of Wildness Brand and develop it into what it is now.
We choose to live our lives mindfully and surround ourselves with like-minded people.
We are on a mission to help save the planet earth, with our fully recycled and organic products. We are a team made of surfers, climbers, skiers and environmental activists,. For us nature is the source of happiness and we have dedicated ourselves to protect it.
From climbers to surfers, snowboarders, skiers, alpinists, mountaineers, bikers and many more, all the people in these sports have a deep love for nature and would fight to preserve and protect it.
That's where we take our inspiration from.
The dedication, passion, mindfulness and open mindedness of our friends is the  inspiration behind the operation of this brand. We hope that Wildness can inspire others to live mindful and passionate lives and carry on our message through our clothing.
So we are just riders, deeply in love with the mountains and waves.

It was a dream of ours to have a sustainable clothing brand.