The team behind Wildness are surfers, skiers and snowboarders, constantly exposed to Arctic conditions. This garnered a healthy knowledge and understanding of the needs of those who love the outdoors, mountains, and the ocean.
 Viðir Björnsson during filming of Fjörd lines.

The dedication, passion, mindfulness, and open-mindedness of our friends is the inspiration behind the operation of this brand. We hope that Wildness can inspire others to live mindful, conscious, and passionate lives and carry on our message through our clothing.

We’re on a mission to create sustainable clothing that suits lifestyle in the mountains, by the ocean, and in the streets. With absolute style and durability, our heavy-duty fabrics are made of recycled ocean plastic waste, organic materials and other sustainable fabrics.

Wildness takes inspiration from the people we spend time with and the people we grew up with. All our friends put their minds and hands together to help over the years and helped to create the philosophy of Wildness and develop it into what is it now.

Vidir, Asta and Filip by the fire.
Viðir Björnsson, Ásta and Filip by the fire in Ólafsfjörður.

For us, nature is the source of happiness and we have dedicated ourselves to protecting it. From climbers to surfers, snowboarders, skiers, alpinists, mountaineers, bikers, and many more, all the people in these sports have a deep love for nature and would fight to preserve and protect it. That's where we take our inspiration from. So we are just riders, deeply in love with the mountains and waves.

It was a dream of ours to have a sustainable clothing brand to connect everybody together.