OUR PHILOSOPHY

Our philosophy is to use less, waste less, and design responsible ethical products that are built to last. Wildness products are crafted with high comfort and style. We only use the highest quality materials and manufacturing. We are committed to minimizing our impact on the environment. Therefore we only make what is needed, essential, and well designed. Not only suitable for the outdoors but also for the streets. It’s casual wearing with full environmental responsibility. Our clothing is tested in the Arctic conditions of Iceland and Greenland. After that, we place them for sales with a story behind every product. 

ONE TREE FOR EACH PURCHASED PRODUCT IS PLANTED IN ICELAND.

We have a partnership with Kolviður - the Iceland Carbon Fund since 2021 that for every purchased product we plant one tree in Iceland. If you want to know more about Kolviður go look at their website.

1% OF EACH SALE GOES TO HEALHY SEAS.

A Journey from waste to wear. Healthy Seas Organisation is collecting ghost fishing nets and ocean plastic which is our clothing made of. As well we have a partnership with Healthy Seas that 1% from each sale we donate to Healthy Seas organisation to support their goals.

Responsible marketing and packaging

We do not create wasteful marketing materials, disposable items or deliver our gear in single-use plastic bags. In an effort to be as environmentally responsible as possible, all our products are delivered in reused boxes we are striving to be a completely single-use plastic-free company. In addition, we are committed to recycling 100% of the cardboard we use in our warehouse.

Responsible design

One of the biggest challenges to sustainability and the earth’s natural resources is our unsustainable level of consumption in the developed world. We are caught up in a make, take, and dispose of the economy. Our philosophy is to challenge this by minimizing waste and making the most out of resources. Our focus is on designing long-lasting and durable products. Extending the life of a product is the most effective way to use less natural resources and create less waste. We aim to be responsible for what we create. Focusing on the highest quality materials and master craftsmanship of our production, we aim to extend the life of our products as much as possible to be worn forever.