Who are we?

 100% owned and operated by riders - Brothers Filip & Lukas Polach and Víðir Björnsson.

The dedication, passion, mindfulness and open mindedness of our friends is the inspiration behind the operation of this brand. We hope that Wildness can inspire others to live mindful, conscious and passionate lives and carry on our message through our clothing.
We are a dedicated team of surfers, skiers and snowboarders. We’re on a mission to create sustainable clothing that suits lifestyle in the mountains, by the ocean and in the streets. With absolute style and durability our heavy duty fabrics are made of recycled ocean plastic waste and organic materials.
The Wildness brand takes inspiration from the people we spend time with and people we grew up with. All our friends put their minds and hands together to help over the years and helped to create the philosophy of Wildness Brand and develop it into what it is now.
We choose to live our lives mindfully and surround ourselves with like-minded people.
We are on a mission to help save the planet earth, with our fully recycled ocean plastic and organic products. For us nature is the source of happiness and we have dedicated ourselves to protect it.
From climbers to surfers, snowboarders, skiers, alpinists, mountaineers, bikers and many more, all the people in these sports have a deep love for nature and would fight to preserve and protect it.
That's where we take our inspiration from.
The dedication, passion, mindfulness and open mindedness of our friends is the  inspiration behind the operation of this brand. We hope that Wildness can inspire others to live mindful and passionate lives and carry on our message through our clothing.
So we are just riders, deeply in love with the mountains and waves.

It was a dream of ours to have a sustainable clothing brand to connect everybody together.